GoHighLevel Review 2026: All-in-One Marketing CRM
Updated February 2026
Overview
GoHighLevel (GHL) is an all-in-one marketing and CRM platform that has gained rapid adoption in the mortgage industry. It's not mortgage-specific, but its combination of CRM, funnels, SMS, email, automation, and reputation management at one price point makes it popular with marketing-focused loan officers.
Best for: Marketing-focused loan officers who want an all-in-one platform for lead generation, nurturing, and client communication at an aggressive price point.
Key Features
- ✓CRM with pipeline management
- ✓Landing page & funnel builder
- ✓SMS & email marketing
- ✓Marketing automation
- ✓Reputation management
- ✓Appointment scheduling
- ✓White-label capabilities
Pricing
GoHighLevel starts at $97/month (Starter) or $297/month (Unlimited). One of the most aggressively priced all-in-one platforms available.
Pros
- +Incredible value for features included
- +All-in-one platform (replaces multiple tools)
- +Strong funnel and landing page builder
- +Unlimited contacts on higher plans
- +Active community and updates
Cons
- –Not mortgage-specific (no LOS integration)
- –Learning curve for all features
- –Support can be slow
- –Interface can feel overwhelming
- –No built-in compliance features
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Alternatives to GoHighLevel
Jungo
Larger teams and branch managers who want the power of Salesforce with mortgage-specific features and don't mind the learning curve.
Surefire by Top of Mind Networks
Loan officers and teams who want done-for-you marketing content and automated co-branded campaigns with real estate partners.
Velocify by ICE Mortgage Technology
Large lending operations with 20+ loan officers that process high volumes of leads and need intelligent distribution and prioritization.
Whiteboard CRM
Individual loan officers and small teams who want a simple, affordable CRM without the complexity of enterprise platforms.