Sales Boomerang Review 2026: Borrower Intelligence Alerts
Updated February 2026
Overview
Sales Boomerang monitors your past borrower database and sends real-time alerts when someone is likely ready for a new loan. Triggers include credit pulls, rate drops, equity thresholds, and life events that signal lending opportunities.
Best for: Loan officers and teams with a large past client database who want to be the first call when a borrower is ready for a new transaction.
Key Features
- ✓Real-time borrower alerts
- ✓Credit pull monitoring
- ✓Rate drop notifications
- ✓Equity threshold alerts
- ✓Life event triggers
- ✓LOS integration
- ✓ROI tracking
Pricing
Sales Boomerang pricing is typically per-monitored-contact, ranging from $0.50-2.00/contact/month depending on volume.
Pros
- +Highly actionable alerts
- +Proven ROI (they track it)
- +Set-it-and-forget-it automation
- +Good LOS integrations
- +Captures business you'd otherwise lose
Cons
- –Per-contact pricing can add up
- –Alert fatigue if not configured well
- –Requires clean contact database
- –Not a full retention platform
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Alternatives to Sales Boomerang
Homebot
Any loan officer who wants to stay top-of-mind with past clients through automated, value-adding home wealth reports.
Total Expert
Enterprise lenders and large broker shops that want an all-in-one marketing, CRM, and retention platform with compliance features.
Mortgage Coach
Loan officers who use education-based selling and want professional visual tools to present loan scenarios and build long-term client relationships.